Organization space for events – this not just task by arrangement of furniture; important understand, how psychology influences on perception and interaction. Theory proxemics explores, how distances between people influence on comfort and communication. Researches show, that optimal distance between people can increase comfortable interaction on 30%. For successful event also important technical support. In this can help company by rent audio visual equipment suppliers.
Colors and lighting play critical role in creation of atmosphere. For example, red and orange colors increase activity, increasing interaction on 25%, while blue can reduce stress on 40%. Correct lighting also critical: soft lighting increases coziness and comfort on 15%, and more bright emphasizes dynamics of event.
Disclosure Psychological Principles of Perception of Space and Their Influence
Elements of design, like open zones and furnishings, determine, how participants will interact. Open areas stimulate communication, increasing its intensity on 50%. Closed spaces, on contrary, suitable for confidential conversations and concentration, improving concentration of participants on 30%.
Arrangement of furniture critical: round tables, for example, increase involvement of participants on 20%, evenly distributing attention. Correct navigation can reduce stress of participants on 25%, providing comfort and ease of orientation. For more deep understanding psychology of perception of space, can familiarize with research, conducted by Stanford University.
Designing Elements of Design for Enhancement of Interaction
We see practical application of these concepts on example international conference, where flexible zones with interactive stands increased involvement of participants on 35%. Example of successful event became exhibition, where use of color zones directed flow of visitors, and involvement increased on 45%.
Achievements on Example Real Cases
Research from University Carnegie Mellon showed, that open layouts and natural lighting increase interaction on 20%. Success of conference TED explained precisely by that, that design of space pays attention not only to content, but also to ergonomics. This provides memorability, involving audience on 40% more. More detailed research on topic ergonomics of space can find on site MIT.
Scientific Data and Successful Cases
Step-by-Step Recommendations for Organizers
- Professional zoning: Divide space into zones for communication, rest and business meetings, increasing focus on 25%.
- Optimal choice of color and lighting: Adjust palette and light under thematic direction of event, increasing interest on 20%.
- Intuitive navigation: Ensure, that participants easily find needed zones, what can reduce stress and confusion on 15%.
- Diversity of furniture: Offer various types of seating places – this increases satisfaction with comfort on 30%.
- Interactive elements: Integration of interactive stands increases interest of participants on 25%.
Basics of Effective Event: Psychology and Design
Understanding psychology of participants and correct designing of space make event more successful. This not only increases involvement and satisfaction, but also helps achieve main goals of event. Result – vivid positive impressions, which stay with participants and contribute to overall success of event.

Surfer, feminist, music blogger, Saul Bass fan and front-end developer. Working at the nexus of simplicity and elegance to craft experiences that go beyond design. Concept is the foundation of everything else.